The online depiction of an individual or organization is referred to as a digital identity. It is the digital collection of a person’s or entity’s personal information, attributes, and actions. Usernames, email addresses, social media profiles and online behavior are some examples of digital identities.

Personal and professional approaches to digital identity can have a big impact on how people use social media.

Personal Approach:

When people take a personal approach to their digital identity, they are more likely to express their personal lives, interests, and opinions, and communicate with others on social media. They can build connection with others. However, it can cause privacy problems if people share too much personal information.

Professional Approach:

A professional approach to digital identity is presenting oneself on social media in a more formal and career-oriented manner. People who use this approach provide their professional accomplishments, knowledge, and industry insights on social media. They may connect with colleagues, join professional networks, and engage in discussions relevant to their field.

Digital identities converge in networked publics, which are online areas where people assemble, communicate, and share information. People with various digital identities congregate in networked publics, contributing to a shared online experience.

Impacts/Benefits:

  • Increased Diversity: The convergence of digital identities provides a wider range of opinions and experiences. People from different backgrounds and with varying opinions can communicate with each other.
  • Knowledge Exchange and Creation: The convergence of digital identities encourages collaborations and common knowledge from people in diverse backgrounds. They can solve issues, exchange ideas, and share information.
  • Empowerment and Activism: Networked publics offer individuals with a platform to mobilize behind social and political causes. Converging digital identities have the potential to magnify the impact of collective action through raising awareness, organizing protests, and pushing social change.